Creating content is essential for getting traffic. You all know that. In case you don’t here’s some data to back it up:

The truth is though, not all content succeeds. Far, far, far from it. And if you’ve been in the business for a while, you know that creating (great) content doesn’t come cheap.

Why Do You Need A Marketing Insight

Try shooting a target blindfolded. How would you fare?

How about I spun you around a few times too, so you had no idea what direction you were shooting?

That’s exactly what marketing without insight is like. Sure, you’re pumping out keyword-oriented content, but you have no idea of what works.

There are countless reasons why you need marketing insight. The four most important ones I can think of right now are:

1. Keep An Eye On The Competition

What kind of content are your competitors creating? How is it performing in search and social media? What keywords are bringing them big profits?

Finding answers to these questions will help you create content that actually gets traffic. If you see that a particular keyword gets your competitor tons of traffic, you can bet that targeting similar keywords will do the same for you.

2. Find New Content Ideas

Knowing what kind of content actually gets shares and search traffic will help you find ideas for your own site.

For example, if you see that list-based posts targeting specific interest groups (like the “10 Things Only Gamers Will Understand” posts you see on Buzzfeed) get a ton of shares, you can create more content in a similar vein and get a slice of the traffic.

I have used this tactic multiple times both here and our other sites with great success.

New Links

So if you are serious about marketing, you’d want to spend some cash on an Ahrefs subscription.

It’ll make you back the money – and more – within weeks if you actually act on the information you receive.